Monday, September 24, 2012


Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." For business to consumer marketing, it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return".
For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management.
Marketing evolved to meet the stasis in developing new markets caused by mature markets and over-capacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[3] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions,[4] whose methods can be improved using a variety of relatively new approaches."

Monday, September 10, 2012

Godrej to launch Palm Grove apartments in Chennai

Chennai: Godrej is all set to launch one of its premium projects ‘Palm Grove’ in Chennai. Spread across 12.5 acres, the project welcomes a life out of the hustle and bustle of the city where one can live amidst lush greenery surrounded by every modern convenience. 

The project allows the residents to enjoy a breathtaking lake view from the comfort of their 2 & 3 BHK apartments. The project is located on NH-4 Bengaluru Highway and a 20 mins drive from Koyambedu junction. It is pre-certified ‘Gold’ by Indian Green Building Councils. Palm Grove comprises of a 22,500 square feet club house within the premises including swimming pool, kid’s pool, gym, library, mini theatre, restaurant, multipurpose hall, entrance lounge, etc.

The residents will also be provided with the modern amenities such as energy and water efficient and use of eco-friendly materials, guest accommodations, 24x7 security, generator backup in all areas, water supply arrangements, sewage treatment plants, ample parking space, firefighting arrangements and earthquake resistant structure including the retail amenities such as pharmacy, beauty salon, laundry, food court, departmental stores, bank, and ATM, etc.

Arihant Developers aunches residential project Panache

Chennai: Realty developer ‘Arihant’ is currently building one of its prestigious residential project ‘Panache’ located at Ponnamalle High (PH) road in Arumbakkam which is opposite the Anna Nagar and near DG Vaishnav College.
The project comprises of 15 floors of exquisite and spacious uber living in the heart of the city. It’s created with a wavering eye for detail and style and everything about Arihant Panache is built to exacting international lifestyle. The plush apartments are a mélange of modern design and comfort.
The project offers 2-3 BHK apartments ranging from 1200-1800 square feet with a varied range of amenities provided with comfort and luxury for the residents.
The project is surrounded by reputed Schools, Hospitals, Shopping Malls and all lifestyle conveniences

Friday, September 7, 2012

Send freshly cut Ballina flowers

Ballina is truly an astonishing place to visit. Numerous people visit this beautiful place for various reasons. Ballina is the town in New South Wales, Australia. It has pleasant climate all year long. Ballina offers varieties of flowers. Tourists are attracted towards this stunning town. People who love flowers should surely visit Ballina. The fragrance of the flowers lingers through the whole of Ballina. Flowers Ballina are colorful and have sweet fragrance. Flowers are said to be a perfect gift for any occasion. Gone are the days when individuals had to personally visit the local florist shops to order flowers. With the advancement in technology you can now send or order flowers from the comfort of your home. They are one of the best options for people who are stuck in their hectic work schedule. They offer convenience and make your flower ordering process simple. There are numerous online florists who make your flower delivery process hassle free. The team of professional Ballina florists is the best and offer great flower delivery services. They make sure your flowers are delivered to the planned destination on time without any delay.

The ordering process is simple. All you have to do is provide them with your personal information and a valid address of the recipient. If you have any problems selecting the right flowers for any occasion, the local florist will be glad to help you. They are professional and offer exceptional flower delivery services at affordable prices. Surf the relevant website for more information.

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