Marketing

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." For business to consumer marketing, it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return".
For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management.
Marketing evolved to meet the stasis in developing new markets caused by mature markets and over-capacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[3] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions,[4] whose methods can be improved using a variety of relatively new approaches."

Godrej to launch Palm Grove apartments in Chennai

Chennai: Godrej is all set to launch one of its premium projects ‘Palm Grove’ in Chennai. Spread across 12.5 acres, the project welcomes a life out of the hustle and bustle of the city where one can live amidst lush greenery surrounded by every modern convenience. 

The project allows the residents to enjoy a breathtaking lake view from the comfort of their 2 & 3 BHK apartments. The project is located on NH-4 Bengaluru Highway and a 20 mins drive from Koyambedu junction. It is pre-certified ‘Gold’ by Indian Green Building Councils. Palm Grove comprises of a 22,500 square feet club house within the premises including swimming pool, kid’s pool, gym, library, mini theatre, restaurant, multipurpose hall, entrance lounge, etc.

The residents will also be provided with the modern amenities such as energy and water efficient and use of eco-friendly materials, guest accommodations, 24x7 security, generator backup in all areas, water supply arrangements, sewage treatment plants, ample parking space, firefighting arrangements and earthquake resistant structure including the retail amenities such as pharmacy, beauty salon, laundry, food court, departmental stores, bank, and ATM, etc.

Arihant Developers aunches residential project Panache

Chennai: Realty developer ‘Arihant’ is currently building one of its prestigious residential project ‘Panache’ located at Ponnamalle High (PH) road in Arumbakkam which is opposite the Anna Nagar and near DG Vaishnav College.

The project comprises of 15 floors of exquisite and spacious uber living in the heart of the city. It’s created with a wavering eye for detail and style and everything about Arihant Panache is built to exacting international lifestyle. The plush apartments are a mélange of modern design and comfort.

The project offers 2-3 BHK apartments ranging from 1200-1800 square feet with a varied range of amenities provided with comfort and luxury for the residents.

The project is surrounded by reputed Schools, Hospitals, Shopping Malls and all lifestyle conveniences

Send freshly cut Ballina flowers

Ballina is truly an astonishing place to visit. Numerous people visit this beautiful place for various reasons. Ballina is the town in New South Wales, Australia. It has pleasant climate all year long. Ballina offers varieties of flowers. Tourists are attracted towards this stunning town. People who love flowers should surely visit Ballina. The fragrance of the flowers lingers through the whole of Ballina. Flowers Ballina are colorful and have sweet fragrance. Flowers are said to be a perfect gift for any occasion. Gone are the days when individuals had to personally visit the local florist shops to order flowers. With the advancement in technology you can now send or order flowers from the comfort of your home. They are one of the best options for people who are stuck in their hectic work schedule. They offer convenience and make your flower ordering process simple. There are numerous online florists who make your flower delivery process hassle free. The team of professional Ballina florists is the best and offer great flower delivery services. They make sure your flowers are delivered to the planned destination on time without any delay.

The ordering process is simple. All you have to do is provide them with your personal information and a valid address of the recipient. If you have any problems selecting the right flowers for any occasion, the local florist will be glad to help you. They are professional and offer exceptional flower delivery services at affordable prices. Surf the relevant website for more information.

For More Visit  
ballinaflorist.com.au

PM's Sheach on the 66 th Independence Day To India

Prime Minister Manmohan Singh promised further steps to reduce corruption and ensure transparency in governance.
"We will continue our efforts to bring more transparency and accountability in the work of public servants and to reduce corruption," the prime minister said in his address to the nation on Independence Day.

"But we will also take care that these measures do not result in a situation in which the morale of public functionaries... gets affected because of baseless allegations and unnecessary litigation," he said.
The prime minister said he was committed to making the work of the government and administration transparent and accountable.
"Our commitment to make the work of the government and administration transparent and accountable stands," he said.
 He reminded people of his promise last year that anti-corruption steps would be taken and pointed out that the Lok Sabha had cleared the Lokpal and Lokayukta bill.

"We hope that all political parties will help us in passing this bill in the Rajya Sabha," he said.
 Stating a number of other bills have been presented in the Parliament, the prime minister said the cabinet had cleared a Public Procurement Bill, which aims to make government procurement processes more transparent.
Malnutrition in children a big challenge: PM
Malnutrition in children is a big challenge for India but the United Progressive Alliance (UPA) government had taken steps to deal with the problem, Prime Minister Manmohan Singh said on Wednesday.
Addressing the nation on the 66th Independence Day, the prime minister said: "Malnutrition in children is a big challenge for us. We have taken steps in many dimensions to deal with this problem."
"In the last eight years, the number of mothers and children benefiting from the ICDS (Integrated Child Development Service) has doubled," he said.
The prime minister said that the process of making ICDS more effective was in its last stages and would be completed in the next one or two months.
Focussed on welfare schemes for SC, ST, minorities: PM

The government was giving special attention to the welfare of the Scheduled Castes, Scheduled Tribes and other weaker sections, including the minorities, by coming out with programmes that benefit them, Prime Minister Manmohan Singh said on Wednesday.
"Our government has paid special attention to the welfare of Scheduled Castes, Scheduled Tribes, minorities, women and other weaker sections," the prime minister said in his Independence Day speech.

"The special needs of our tribal and backward districts are being met through programmes such as the Integrated Action Plan, Backward Regions Grant Fund and Tribal Sub Plan," he said while addressing the nation from Red Fort.
Through the Forest Rights Act, he said, proprietary rights had been given to lakhs of people belonging to Scheduled Tribes on land on which they have been living for generations.

"We are formulating a scheme to ensure that people belonging to Scheduled Tribes can get fair and remunerative prices for the forest produce they collect," he added.

"The government wants to speedily convert the Mines and Minerals (Development and Regulation) Bill into a legislation. Through this law we want to provide funds for the benefit of our tribal brothers and sisters in the mining areas," he said.
He said the Congress-led United Progressive Alliance government wants to make the 15 points programme for the minority community more effective.

The prime minister's 15 point-programme has zeroed in on four key objectives for minority welfare -- enhancing opportunities for education, ensuring equitable share in economic activities and employment, improving their living conditions and prevention and control of communal disharmony and violence.

The plan is also to improve the representation of minorities in government service and measures to encourage children's education.
The programme was unveiled in 2006 by recasting the earlier plan for minorities, launched in 1983 by the Indira Gandhi government. The re-launched programme stipulates that wherever possible 15 percent of targets and outlays under various schemes will be earmarked for the minorities.

The prime minister also said the government will further expand the multi-sectoral development programme in districts with large minority populations.
He also said that the government has further decided to enhance the amount of post-matric scholarship for children belonging to the Scheduled Castes, Scheduled Tribes, Other Backward Classes and minorities to give them better opportunities.
"Our efforts to make these scholarship schemes more effective will continue," he said in his ninth address the nation.
Happy that youth interested in country's progress: PM
Prime Minister Manmohan Singh on Wednesday said he was "happy" that more and more people, especially the young, were taking interest in issues related to progress of the country and society.

"In my first message to the country after assuming the office of prime minister I had appealed to you to contribute to the sacred work of nation building," he said in his Independence Day speech.

"I am very happy that today more of our citizens than ever before, and specially the youth, are taking interest in issues related to the progress of our society and country," he said while addressing the nation from the Red Fort.
He said the Congress-led United Progressive Alliance (UPA) government believed that the difficult problems India faced could be resolved only with the cooperation of the common man.

"It will be our endeavour that in the coming time, still more people help us in tasks like removal of poverty, illiteracy and inequality," he said.
He said no power in the world could stop India from achieving new heights.

"I believe that no power in the world can stop our country from achieving new heights of progress and development. What is needed is that we work together as one people for the success of our country. Let us once more resolve that we will continue to work for a progressive, modern and prosperous India," he said in his ninth address to the nation.

India needs to be poverty free, says PM
India will deemed to have achieved true independence only when it abolishes poverty, illiteracy and hunger, Prime Minister Manmohan Singh declared Wednesday.

Addressing the nation from the Red Fort on Independence Day, Manmohan Singh said the country had achieved "much in these 65 years" since British colonial rule ended.

"Today is certainly a day to celebrate the success of our democracy," he said.
"However, on this occasion we should also introspect about what remains to be done.
"We would achieve independence in the true sense only when we are able to banish poverty, illiteracy, hunger and backwardness from our country.
"This would be possible only when we learn from our failures and build on our successes."
Achieved success in internal security: PM
The government had achieved success in many areas of internal security, Prime Minister Manmohan Singh said Wednesday, citing the example of Jammu and Kashmir where people had participated in large numbers in the panchayat elections.
"The government had achieved success in many areas of internal security. In Jammu and Kashmir, people participated in large numbers in the panchayat elections," Manmohan Singh said while addressing the nation on its 66th Independence Day.
"There has been a reduction in violence in the northeastern states," he said, adding that the government was "engaged in dialogue with many groups there so that they can join the mainstream of development".
He also listed efforts to deal with the Maoist problem.
"Maoism is still a serious problem. We have initiated new schemes of development in areas affected by Maoist violence to ensure that the grievances of the people residing there, especially our brothers and sisters belonging to Scheduled Tribes, can be removed and their lot can be improved," said the prime minister.
He stressed the need to be constantly vigilant as far as internal security was concerned and said communal harmony had to be maintained at all costs.
Citing the recent blasts in Pune early this month, he said more work needed to be done in the area of national security.
Government to act promptly on defence issues
The government will take "prompt action" when suggestions are made related to the pay and pensions of armed forces personnel, Prime Minister Manmohan Singh said on Wednesday.
"Our government has set up a committee to examine issues relating to (the) pay and pension," the prime minister said in his national address on the occasion of India's Independence Day.
"This committee will also look into matters concerning pension of retired men and officers and family pension.
"We will take prompt action on the recommendations of the (official) committee, once they are received."
The prime minister said he would like to thank "our security forces, who are guarding our frontiers bravely, from the bottom of my heart. We will continue to make efforts for their welfare".
No new case of polio in 18 months: PM
No new case of polio had been reported in the country in the last one and a half years, Prime Minister Manmohan Singh said Wednesday.
Addressing the nation on India's 66th Independence Day, the prime minister said: "India does not figure in the list of countries affected by this disease."
Th World Health Organisation (WHO) took India, which in 2009 had more polio cases than any other nation in the world, off its polio endemic list early this year after not a single case of the crippling disease was reported for over a year.
India, Pakistan, Nigeria and Afghanistan are the four countries where polio is still endemic.

Office Library - Essential for Corporate

One question always came in mind that while the habit of reading is encouraged in all areas but not in offices. Why do most of the corporate still stick to only business or technical reading material in their office libraries?

Like me, most of my friends will also love workplaces that have better reading or viewing material other than technical books. Whether they are magazines, literature and management books, novels, bestsellers, and potboilers, it is a fun to read. As books provide knowledge on vast diversity of things, I feel reading is also a good exercises for imagination.

Though from the HR perspective, indulging in light reading in the workplace is a waste of productive time. But a library in an office can surely help the employee’s to drive growth for the organization. In the present internet world Google has taken over the role of ‘information provider.  It is still essential for enterprise to stock books of all types.

Even the amazing library interiors with calm atmosphere will make an employee relax and come out of his mundane life. Thus I feel an office library is essential in all types of offices.

Sulekha Classifieds The Best

Sulekha is outlined as an Indian web in addition as mobile company that supply native commerce services improved by social media interactions in sixteen North yank and forty six Indian cities. Amongst the various web firms of India, Sulekha holds the fifth rank. it's believed to be the leading commerce destination in India. Today, it's sales workplace unfold of eight states ((Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad, and Coimbatore). It additionally has 3 sales offices in North America, particularly Toronto, Austin and the big apple. the company workplace of Sulekha is found in Chennai. Sulekha classifieds is claimed to be the most important on-line classifieds platform in India. In alternative words, it's a perfect means through that you'll be able to get connected with thousands of individuals in your town. you'll be able to sell, rent, get something currently in Kolkata, Mumbai, Hyderabad, Delhi, Chennai, Bangalore in addition as alternative Indian cities. All you would like to try and do is state your required data within the search box and you'll notice matching ads shooting up on your visual display unit. you'll be able to additionally post a free ad and acquire immediate response to it.

The benefits of choosing Sulekha classifieds are too several to call. to start with, you'll be able to currently search for your dream home, or job at your own convenience. this is not all, you'll be able to additionally get or sell something and everything you wish through Sulekha classifieds. you'll be able to advertise here around the clock. Here, you'll notice all real advertisers. The mobile phone numbers of all the advertisers are verified before publishing their ads. the instant you post your ad or your question, you'll notice responses coming back in either through calls, sms or emails. you'll be able to additionally get instant alerts by signing up for email alerts

International B2B in India

It's finally time to sit up and take notice of India!! Culturally the most diverse country, India is stepping up the tempo for the world stage. Its tremendous market potential can be gauged by the steady annual growth rate of 5-6 percent.

It is emerging as a country of strategic importance in South Asia. As a founder member of GATT and subsequently WTO, India enjoys the MFN status with all the WTO members, especially with US. Relation with US had started to improve under the Clinton administration and is being carried forward by the current President. His recent visit to India was a huge success and it has registered India firmly on the radar of world economists.

India's asset and the determinant of growth is its quick adaptability to the world trends. It readily catches up with every new trend in the world economy. At times though, due to infrastructure and regulatory limitations, the progress may be slow.

An area deserving particular mention is e-commerce, or in simple terms, online transaction. Initially, it did not catch on with the Indian market, but now India boasts of a strong line-up of B2B portals catering to SMEs. These portals have become instrumental in promoting Indian businesses on the global platform and in turn generating foreign revenues.

China's B2B market is flourishing with online transaction amounting to 94pct of total businesses. Japan also does good business over B2B. Recently it has been observed that global marketplaces are showing interest in the Indian market as well. Of some of the major B2B portals, Globalsources.com and Alibaba.com have affiliates and business associates in India to cater to the Indian market.
One such new entrant to the existing league of portals is Allactiontrade.com. The difference between Allactiontrade.com and other global portals is that the former being global has also a well established corporate office in India. It has brought with it international standards suitable for the Indian market. Giving tough competition to Indian portals like IndiaMart and TradeIndia, they have earned a name for their genuine business leads (contacts that lead to real business). They have the right understanding of Indian trade laws and international exposure.

"We have shifted focus to India as a step towards expanding our services to reach potential markets, with a vision of what can be, rather than what it is", says Mr. Deepak Sahni, Head Sales and Marketing Operations (India). He further explained the goal of the company by stating, "There was a lack of trust in the B2B business in India. Our endeavor is to build trust by providing only genuine business leads to our members, a feature which was missing here". They have registered a sizeable number of Indian traders in a very short period of setting foot in India.

China poses a great challenge to India and such companies with a lucid understanding of international market as well as Indian business requirements are poised to take India to greater heights in B2B market as well. It can be predicted that in half a decade, India will surpass China and become the world's second largest economy and B2B would be a major contributor in it.

Article Source: http://EzineArticles.com/173576

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